Susan Urbanek

  • Brings a decade of digital marketing and non-marketing analytics experience to her role
  • Joined Simantel in 2016 as a marketing analyst and advanced to senior marketing analyst before going client-side and returning in 2023 for her second tour as a Simantelite
  • As associate director of analytics, Susan assists with leading the analytics team and growing our analytics service offering
  • Earned a bachelor’s degree in marketing from Elmhurst University (back when it was Elmhurst College) and a master’s in business analytics with a marketing focus from Lewis University
  • Dedicated to her craft, Susan is a Certified Tableau Data Analyst and Certified Tableau Desktop Specialist
  • Is all about crocheting and re-watching her favorite movies and TV shows for the umpteenth time

Did you know?

Susan has a 710-day (and counting) streak learning French on Duolingo. But don’t ask her to speak it. And after a year of Russian in college she only remembers the phrase, “Hello, let’s get to know each other!” Good thing she’s better at translating numbers than learning a foreign language.

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