His new job shouldn’t be too dirty, but it will still be fun to watch.

Mike Rowe’s show on CNN, “Somebody’s Gotta Do It,” premieres tonight at 8 pm CT. Together with Caterpillar®, we have worked closely with Rowe and his nonprofit, mikeroweWORKS, to promote the importance of the skilled trades. Rowe is currently the spokesperson for the Cat® dealer technician recruitment campaign, “Are You Built For It?

In addition to our video and photography work with Rowe, we also designed his book, “Profoundly Disconnected: A True Confession From Mike Rowe.”

During the show’s upcoming episodes, be sure to catch the Caterpillar commercials during the breaks. We collaborated on spots that highlight the many benefits of a Cat technican career, and drive traffic to CatTechJobs.com. Tune in to view all of the spots and to see Rowe explore careers across America.