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first party data
News

Media Masters Webinar

…in the future. We will share our predictions about how advertisers will evolve their use of data and what concerns we have about social, regulatory and technological challenges with using…

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Honeywell Safety
Hard Working Brands

Safety Simplified

…wanting more. Honeywell’s Safety Suite software brings together safety data into one place. Simantel helped explain why safety personnel should consider implementing the Honeywell Safety Suite and show that connectivity…

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The Mailbag: A Client Q&A
News

The Mailbag: A Client Q&A

…On any given day diverse roles like a researcher, art director, blogger, data analyst, project manager and web developer will work side-by-side trying to find and execute a “big idea”…

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Personas - Breathing Life into Your Strategy
News

Turning a Persona Into a Person

…representation of your ideal customer, based on market research and real data about your existing customers.” That’s why it’s a best practice to add some gray to your descriptions around…

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Ketterer and McConaghy
Culture

My Exit Interview

…differently. It could be an idea on how to get something done faster, deliver a better solution, use data or technology, change a process for the better or go the…

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MA Webinar
News

Webinar: Reaching a Segment of One

…to align with the larger audience and continuously improve the individual user experience. Advanced Data Utilization Progressive User Profiling Implementing Digital Marketing Automation Marketing Automation Trends to Watch    …

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