News
The Role of the Dealer in CX Alignment
…data systems – The age-old debate at the dealer/distributor level is whether to share customer information. After all, who owns the data? (With distribution arms that are “owned” by corporate,…
…data systems – The age-old debate at the dealer/distributor level is whether to share customer information. After all, who owns the data? (With distribution arms that are “owned” by corporate,…
…they expected, either. The human effort to weed out potential errors, verify that the generated content makes sense in their ecosystem and maintain data security is, instead, creating an increased…
…like GPS, IoT and big data analytics to optimize farming practices. Marketers are also using these technologies to provide more personalized and targeted campaigns. Digital tools such as AI-driven analytics,…
…tech stack, update their website and improve their overall customer experience through data. It was a massive undertaking. So we turned to the “crawl, walk, run” model and began with…
…to spring up, to capitalize upon the new data available about the people for whom you directed your message. At this stage of the game, it became more important for…
…Marketing strategy – do you have one? Segmentation – are you doing it effectively? Content strategy – who are you reaching? Data management – where is your data or list…
