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What Is It and Who Uses It?
…Marketing strategy – do you have one? Segmentation – are you doing it effectively? Content strategy – who are you reaching? Data management – where is your data or list…
…Marketing strategy – do you have one? Segmentation – are you doing it effectively? Content strategy – who are you reaching? Data management – where is your data or list…
…Marketers can even harness data to help a company make smarter decisions. Find out how to started: Getting Real About Data. Check out what our Senior Marketing Automation Consultant Ronald…
…What are the specific things we’re measuring? What data sources do I have access to? What do our dashboards need to tell us? (And who needs to see them?) What…
…data from our experience at Simantel) indicates that a welcome campaign communication is five times more likely to solicit an email Open than other promotional mailings. And more importantly, up…
…year. And remember, allocate some budget to allow you to optimize your content plan based on what your data is telling you. Q: What are some key considerations to take…
…targeted approach to deliver content that aligned with a customer’s past purchase relationship. We were able to put in place a data process to tie purchasers from our database with…
