by
Thea Milan
Five Considerations for Choosing a Marketing Automation Software
...Pardot). Looking for a more customizable software with a plethora of features and capabilities? Then Salesforce Marketing Cloud might be your best bet. Related Content: 4 Marketing Automation Myths Debunked...
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by
simantel
Now, Let’s Build the Experience
If you have laid a solid CX foundation and framed your long-term CX solution, you are likely a B2B infrastructure marketer working at a B2C pace. Building onto the customer...
by
simantel
Simantel’s UX Program Takes the Gold
The votes from the 28th Annual Communicator Awards have been tallied and the results are in: we are honored to be the recipient of an Excellence Award for Branded Content...
by
Abby Bell
Dreamforce 2019: Capturing the Moments That Matter
...when interacting with a brand. For marketers, this means that content has to remain consistently engaging across channels. Enter the Salesforce CMS. It’s a hybrid content management system that helps...
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Abby Bell
Blazing Trails at Salesforce Connections
...is the right way to bring marketing and operational content together? To answer some of these questions, Salesforce does a great job of creating breakout sessions, educational content and networking...
Calculating Calculators
...is thrown around. We really aren’t talking about a calculator in the traditional sense that one would think. We’re talking about apps, widgets and digital tools employed by companies to,...
Driving Quality Leads on Social
Content marketing is all the buzz right now. Why? Because it works. Well, it works if you work it. It’s not good enough anymore to just put your content out...
by
Jason Adams
Are You a Video Geek? This One’s for You.
...entertain others. The tagline for this year’s show was “where content comes to life.” It’s not surprising, considering that 89 percent of B2B marketers currently use content marketing as part...