Long-time Simantel Owners Announce Retirement
...long before they purchased the company from founder, Jim Simantel. Under their ownership and direction, the company expanded in capabilities and reach. Ketterer and McConaghy grew Simantel from 15 to...
Tackling the Top Three Marketing Challenges of a Matrix Organization
...it accessible. While you can’t stage your own reorg of the company, there are some actions you can take to help: Avoid the technology trap. There are lots of marketing...
Tips for Greater Personalization
...the past week or so, you’re not alone. Right now, you may be feeling overwhelmed by the impersonalized disconnect of blanketed statements from every company you’ve ever given your email...
Thoughts on Thought Leadership
...go very far to find them. Whether through experience or research, every company is filled with potential thought leaders waiting to be elevated. Look around your company and start to...
GDPR is in Effect. What Does it All Mean?
...is the reason for this, and the acronym may be familiar to you at this point. But, what exactly does it all mean? Your company has hopefully had some discussions...
A Winning Panel
...her the first female owner in the agency’s history. Her strategic, innovative solutions have led to both client success and company growth—including the advancement of the company from 15 to...
3 Ways to Create a Winning Sustainability Report
...responsibility (CSR), brand authenticity sets a company apart. This demand for authenticity has caused established CSR reporters to rethink their efforts—and has prompted more organizations to undertake reporting for the...
Bookmark Refresh
...own agency, VaynerMedia, that focuses on social media for big brands such as GE, PepsiCo, the NY Jets and the Brooklyn Nets. Fast Company – @FastCompany As a progressive media...