CNG Station Grand Opening
When Peoria Disposal Company wanted to celebrate the opening of a new natural gas fueling station, the company enlisted Simantel to help plan a major open house so that local,...
Redefining What’s Possible
Challenge For nearly 60 years, Illinois Valley Plastics has been a trusted global partner in thermoplastics. In 2011, the company was looking for a newer, simpler brand identity that would...
The Mailbag: A Client Q&A
...longer required to work through a company’s desired path to purchase (e.g. talking directly to a salesperson at every touchpoint), so find ways to adapt to a sales funnel that...
Abby Bell Promoted to Vice President
...Abby has endless drive and determination when it comes to advancing our company’s technology goals, but it’s also clear that she has Simantel’s best interest at heart. “Many have laid...
Growing a Brand
...performing business acquisition efforts. As success came and trust grew, LG Seeds and Simantel continued focusing in on collaboration to take the nationally known seed company to the next level....
Aligning Video with Your Brand
...World Emoji Day video below works so well for Simantel’s Facebook because it aligns with our company’s voice. Fun, casual, quick-witted and approachable – and plays well to our overall...
Two Truths and a Lie: AI in Marketing
...consumers are likely to switch brands if a company doesn’t personalize communications to them, and 65 percent of business buyers are likely to switch brands if a vendor doesn’t personalize...
3 Ways Not to Build Your Database
...in most instances, these go against your own company policies and your marketing automation platform terms of service. Some platforms monitor each upload and evaluate the overall quality of the...