Protect your trademark
...now have exponential opportunities to exploit the second-level domains that accompany them. (Second-level domains are what’s left of the dot.) For example: in the url, www.McDonalds.com, “McDonalds” is the second-level...
It’s Great to Be a Follower!
...what’s going on within our own company. But, following our own blog and social feeds helps our teams know what the company is posting and when. This way they can...
My Exit Interview
...most mundane tasks, if it meant helping out the greater good. An example: very early in my career we were working with a CEO of a large regional insurance company...
Strategy and Technology: The Chicken or the Egg
...we could never find that 40-something male who owns a fleet of machines and makes $85K a year running a construction company. But, it’s also no secret that technology is...
Unlocking CX Success: Engaging Employees
...asked about how to motivate employees to activate and support a company’s CX management strategy. And while I didn’t have too much time to get into it during the webinar,...
Blazing Trails at Salesforce Connections
...Company Drives Results with Personalized Marketing, presented by Toyota of Canada, I heard how the company is using Marketing Cloud to partition usable data to impact their customers. This way,...
Kudos to Our Three New Vice Presidents
...Vice President. In the last 5 years, Simantel has experienced some of our best growth years in the company’s history. Since 2017 alone, our staff has almost doubled in size...
Using Video Marketing Beyond Awareness
...tips are for everyone. Whether you’re a B2B company trying to engage your dealers, buyers or clients, or a company selling the newest, hottest shoes, video marketing is important. B2B...