Confronting Marketing Trends for 2020 and Beyond
...Experience (CX) as a company value. I don’t know a single organization who can’t find some truth in the fact that the primary hurdle to rallying around CX is that...
Happy “Get to Know Your Customers” Day
...Your customers are talking about your company, especially on social channels. Harness that wealth of online conversations to understand customer needs and brand perception. Simantel can use clients’ social listening...
Knapheide Manufacturing
Knapheide Beyond the Expected A family company six generations strong, The Knapheide Manufacturing Company remains the leader in commercial vehicle solutions. We connected with Knapheide in early 2013, first tackling...
How to Start a Successful Blog
...there are hundreds of millions of blogs around the world. So, why is everyone getting on the content bandwagon? The simple answer is, it creates business. A company blog helps...
Disruptive Marketing: The Hook vs. The Strategy
...the company’s brand. Let’s talk about the hook vs. the strategy. If your strategy is to drive your target audience to the website and educate them further, then the hook...
Winning Without a Super Bowl Commercial
...before the big game Heinz hit the headlines with their decision to not purchase a Super Bowl ad this year. The global company decided to save the $5 million and...
Ameren Report Earns Honors
...the company’s reporting efforts. How did we do it, together? 1. By Crafting a Compelling Narrative: Other companies tend to list statistics and activities without providing much context. But Ameren...
Show Me the ROI
...goals, use the right metrics, educate your company and stress the ability to optimize as the campaign progresses. Is your company ready to launch a revolutionary marketing campaign? We can...