Analytics and Research Archives

Achieve one-to-one marketing by building personas. If you’re just getting started or refreshing your personas, start with these six things.

These fundamentals may seem simple, but are easily overlooked. Here’s how to gather the right insights to make more informed decisions.

This issue of The Mailbag covers top questions from our clients including driving leads, sorting through data and more.

We’ve all taken a “Which Character are You?” quiz. But see how B2B marketers are transforming this into a lead generating tactic.

Find your audience, fill the funnel and close the loop with analytics. Find more detail in our webinar recap, including a recording.

This client Q&A includes marketing budgets, banner ads and campaign performance.