Analytics and Research Archives

Analytics and Research, Thought Leadership

It’s Raining Leads: Targeting Using Data

If you live in the Northern Hemisphere, you’re likely talking about how cold it is. Let’s talk about delivering the right message depending on the weather.

Who Are You? Why Personas Make for Better Marketing.

Achieve one-to-one marketing by building personas. If you’re just getting started or refreshing your personas, start with these six things.

5 Steps to Better Research

These fundamentals may seem simple, but are easily overlooked. Here’s how to gather the right insights to make more informed decisions.

The Mailbag: A Client Q&A

This issue of The Mailbag covers top questions from our clients including driving leads, sorting through data and more.

Calculating Calculators

We’ve all taken a “Which Character are You?” quiz. But see how B2B marketers are transforming this into a lead generating tactic.

3 Steps to Conversion Bliss

Find your audience, fill the funnel and close the loop with analytics. Find more detail in our webinar recap, including a recording.