Brand Lovers
Brand: Building a Community of Lovers
As marketers, our only job is to connect with people. Here are four human truths for better marketing, as detailed in Free Range Brands.
Buyer Persona
Who Are You? Why Personas Make for Better Marketing.
Achieve one-to-one marketing by building personas. If you’re just getting started or refreshing your personas, start with these six things.
Hey Siri
Talk More, Type Less
Let’s face it—we live in the future. Here’s what marketers need to know about voice search when planning their keyword strategy.