CX Strategy Archives

Give your customers a personality, not just a label, with the use of personas.

See how Caterpillar used online marketing to enhance their unique sales process and drive leads to their dealer network.

Employees can be impactful brand advocates. See why they’re key in any campaign.

Two insightful perspectives about finding the right balance between logic and emotion.

As marketers, our only job is to connect with people. Here are four human truths for better marketing, as detailed in Free Range Brands.

Achieve one-to-one marketing by building personas. If you’re just getting started or refreshing your personas, start with these six things.