Framing Your Long-Term CX Solution
On the road to better CX, you’ll need personas, journey maps, data and content. That’s a lot. Let us break it down for you.
cx foundation
How to Lay a Solid CX Foundation
The critical conversations your business needs to have to create a solid CX (customer experience) foundation.
efficient email collaboration
Ready to Flow: Tips for Efficient Email Collaboration
Email campaign planning feel like herding cats? Get organized so you can confidently (and efficiently) hit that “Send” button.
infrastructure consumers
Understanding the Consumer in a CX Organization
Blue- or white-collar, infrastructure consumers share a mindset that leverages the logic and emotion they need to do the job.
distribution cx
The Role of the Dealer in CX Alignment
Distribution CX is an essential part of infrastructure brand CX. It’s where the sale happens — but it’s about so much more.
refresh your email copy
Refresh Your Email Copy Without Changing Strategies
Feeling trapped by words? Check out these steal-it-when-you-need-it ideas to refresh your email copy.