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The Simantics of CX Marketing
Your biggest questions meet our collective experience. Check out our latest articles to engage with emerging technologies and industry trends. Oh, and best of all, we’ll only send you content that matters to you. Stay in the know and subscribe today.
4 Marketing Automation Myths Debunked
Know the truth about how marketing automation can activate your strategy.
Simple Lessons for Complex Projects
Set up your next project for success with start-up tips designed to create a solid foundation.
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Unicode Subject Lines: Love Them or Hate Them?
Using special characters in subject lines to draw attention and bring humor to the inbox.
Two Truths and a Lie: AI in Marketing
Let’s look at artificial intelligence and how it can propel your media strategy.
A Humorous Spin and An Unexpected Topic
A campaign for Cat® Fluids led to “Are You Suffering from Fluidium?” Watch the video.
Turning Complexity into Success
See how Caterpillar used online marketing to enhance their unique sales process and drive leads to their dealer network.
GDPR is in Effect. What Does it All Mean?
The General Data Protection Regulation is here. Let’s look at FAQs about the new rules for personal data.
The Social Hook Up for Lead Generation
Build relationships with your social audiences and grow your list of qualified leads.
Living it Up with Marketing Automation
We are excited to announce Simantel is now a SharpSpring Silver Certified Partner.
The “Goldilocks” Solution to Technical Storytelling
Two insightful perspectives about finding the right balance between logic and emotion.
Safety Simplified
See how Honeywell took a complex topic like safety and used video to simplify their message about a new product.
Time-Saving App for Eloqua
Are relative timeframes giving you a hard time? We created an app for you.
What is Marketing Automation, Again?
Let's talk about what marketing automation is, both tactically and how reaching customers on a personal level can boost your strategy.
Lead Quantity and Quality, You Can Have Both
See how Cat Marine implemented a strategic program to drive not just quantity of leads, but quality too.
The Do’s and Don’ts of Eloqua’s New Editor
The marketing automation platform, Oracle Eloqua, released a new WYSIWYG editor. If you design emails and prefer to not work in code, this article is for you.
Calculating Calculators
We've all taken a "Which Character are You?" quiz. But see how B2B marketers are transforming this into a lead generating tactic.