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Brand: Building a Community of Lovers
As marketers, our only job is to connect with people. Here are four human truths for better marketing, as detailed in Free Range Brands.
The Mailbag: A Client Q&A
Let’s talk more about adapting to changes in leadership, planning a lead gen strategy and rationalizing the cost-value of your agency.
MadWomen: The 3%
With Women’s History Month drawing to a close and International Women’s Day behind us, I think it’s safe to say it felt a bit different this year.
Aligning Video with Your Brand
Leadership finally approved that video you’ve been wanting. Now What? How do you choose between humor, heartfelt or education.
Disruptive Marketing: The Hook vs. The Strategy
Breaking through the advertising clutter may take some radical thinking, but it doesn’t mean getting away from the overarching strategy.
Choosing a Partner is as Easy as P.I.E.
When looking for a marketing automation expert, find a company interested in being a true partner, which requires integrity and experience.
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