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Meet Methodist
Has a hospital ever said “Hi” to you before?
Methodist Medical Center wanted to introduce itself to Caterpillar employees and retirees when it became a health care provider under the company’s insurance plan. What better way to introduce yourself than to say “Hi”?
A portion of the campaign showed the creative work on billboards around town, located strategically where Caterpillar employees would see them…
TEASER BILLBOARD
BILLBOARDS
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