Focused on the Long Game

The story begins with a humble brochure. In 1982, Caterpillar gave Simantel our first Cat project — a simple trifold. We parlayed that one job into countless other creative and strategic endeavors that have spanned the globe. It’s unheard of for a client-agency relationship to last three decades. With Caterpillar, we’re going on our fourth.


Always One Step Ahead

We work tirelessly to stay ahead of Caterpillar’s needs, even if that means we have to staff up, get trained or invest in technology to do so. Back when Caterpillar projected the need for digital support, we were already growing our digital chops, adding web development, marketing automation and more to our service capabilities. Whether through self-study, conferences or hiring talent in specific areas, we always go the extra mile to be out ahead and ready for what’s next.


We Know Caterpillar

We are devoted to knowing Cat products, industries, customers and distribution networks as well as they do. Because our knowledge runs deep, it saves Caterpillar time and money instead of getting another partner up-to-speed. Our understanding of the Cat dealer network means that we can easily facilitate dealer trainings, communications, lead routing and more. Our Cat expertise sets us apart and helps us compete (and win) against large, multi-national agencies.


Flexible Partnership

We make a point to be easy to work with, and we are willing to partner where needed. We’ll work with internal Cat groups, other creative agencies or technical companies in order to help a project succeed. It’s not about ego, it’s about the end product. Good work is its own reward.

We’ve worked globally through Europe, Latin America and Asia.

We've worked with Construction, Paving, Used and Rental, Cat Financial, Aftermarket, E-commerce, Technology and Services, Marine Oil and Gas, Energy and Transportation, Cat Solutions, Cat Digital and more.

We work directly with Cat dealers, too.

Contact Us

You've done your research and seen some of our work, but there's so much more to talk about. Want to chat? Give us a call, send an email, tweet us — you get the idea. We'd love to hear from you.


6+ years of partnering with Knapheide Manufacturing to reinvigorate a 160-year-old brand. Together, we pushed the boundaries and transformed an already successful truck manufacturer into a modern marketing machine that is now automated and rooted in analytics.


20+ years partnering with LG Seeds and evolving with an industry leader in agriculture. What started as a rebranding effort after an acquisition has come full circle; we recently helped LG Seeds with another rebrand as a result of adding four more companies to their growing portfolio.