Not Standing Still
...lot and spent time watching what they do. We have gobs of data on how they want to be served marketing messages, and we know there are a lot of...
Ready, Set, Research
...all know broad things about our customers that give us a strong foundation to build our strategies upon. We know our primary demographic and firmographic data points. We may have...
Are Super Bowl Ads Worth It?
...other more indirect methods of measurement, like the volume of people searching for a particular brand or product. So, we used Google Trends data to look at the volume of...
Digitally Track Your Trade Show
...around what to do with customer and prospect data. So, how do we make sure we are capturing all that great data happening at events? Below, we take the old...
The “Goldilocks” Solution to Technical Storytelling
...be creative when mapping out something highly technical. How can a creative approach make a technical story more compelling? Misty: As a researcher or technical expert, you can make data...
Keys to Trade Show Success
...solutions to customer challenges. 2. Use data to create personalized experiences and a deeper connection. Trade shows can be overwhelming and impersonal. Attendees can wander into an exhibit space feeling...
Confronting Marketing Trends for 2020 and Beyond
...as well as the smaller technology providers that truly deliver unique and differentiated solutions. Those solutions that do little more than API in another platform’s data will be in for...
Tidy Up Your Martech Stack
...ideal customer experience. Identify what content is needed to support your customer across their journey, and what data is needed to deliver that content at the right time, in the...