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The Impact of Innovation
…that is necessary in any industry. It’s difficult to do, but harnessing the power of data is required in today’s data heavy environment. The main objective for the construction industry…
…that is necessary in any industry. It’s difficult to do, but harnessing the power of data is required in today’s data heavy environment. The main objective for the construction industry…
…also collecting information on your buyer’s interests, preferences, needs, and buying process. Through this tactic, companies can collect useful data that their engineers and scientists can actually use. Data, like…
…and your data flow (where does your data go, when does it go and why does it go there). Think through your data and content strategy without considering technology. Be…
…by Data Data, at its core, is just an opportunity to connect one thing to another. And as marketers, if we understand the points of connection (or opportunities for connection,…
…recent changes and regulations around data privacy, like the European Union’s General Data Protection Regulation (GDPR), marketers need to prioritize zero and first-party data. Even with this knowledge, “75% of…
…not — we expect to see a continued increase in adoption of these tools in B2B marketing in 2024. Trend #2: It’s the First-Party Data Party! First-party data isn’t a…
