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Combatting the Attention Crisis for Marketers
…adults report feeling like their attention spans and ability to focus are decreasing. There is data to support the fact that people’s focus on digital media is decreasing. One such…
…adults report feeling like their attention spans and ability to focus are decreasing. There is data to support the fact that people’s focus on digital media is decreasing. One such…
…tool (CRM), which focuses on managing and analyzing customer interactions and data throughout a current or potential customers’ time with a company. CRMs are viewed primarily as a sales tool…
…the risk and ultimately inform decisions for better results. Over the past decade, the ways we gather research and data has immensely changed, but the principles have stayed the same….
…to utilize your existing platforms and channels, as well as opportunities for additional investment to improve your online user experience. Analyze your online analytics data. Is there a common point…
…investing heavily in the traditional customer journey. Not just basic customer data, but the data to support deep and engaging conversations between prospects and dealers to close the sale. Developing…
…Part 2: First-Party Data Part 3: Video But now it’s time to get personal. Fear not, there’s no uncomfortable ice breakers or mandatory fun in this article. We’re talking about…
