…create truly relevant experiences. Here are three critical areas of focus: First-party data – First-party data is one of the most critical data pieces when it comes to personalization. First-party…
…the future of marketing. The Power of First-Party Data Marketers are shoring up their data foundations. The degradation of third-party data is pushing us to look more closely at the…
…your very own copy of the full report for free. Trend #2: The First-Party Data Party The regulations start coming and they don’t stop coming. First-party data isn’t a new…
…data across their CRM & sales platforms, marketing platforms, customer support & service data and third-party enrichment data sets. Yet, despite all this information, much of it goes unused. That…
…third party data, tracking data, shopping data, social data, event data, DMP data – everyone in every area of Salesforce is talking about data. There is some powerful functionality within…
…data types and industries. However, with growing concern over data breaches, ease of data portability and the abuse of personal data by organizations like Cambridge Analytica, governments are starting to…