customer experience blueprint on grid
Laying the Groundwork: A Real-World Framework for Better B2B Experiences
Delivering better B2B customer experience starts with aligning teams around a shared vision and building with intention from the ground up.
from data to decisions
How to Get Actionable Insights From Raw Data
An intentional approach to gathering, storing and analyzing data can help you turn raw data into real business impact.
Influencer
Influencer Marketing: Boost Your Brand in the Creator Economy
When done thoughtfully, influencer marketing not only elevates your brand’s visibility but builds relationships with new customers in a lasting way.
roadmap
A Three-Year Roadmap is Your Secret Weapon for Marketing Success
Building a three-year roadmap isn’t just about planning ahead—it’s about unlocking possibilities.
Content
Making the Case for Marketing Programs
Simantel owner and principal, Misty Klobucher shares insights into the shift from short-term campaigns to long-term programs.
Forecasting and Futures Thinking to Impact the Present
Forecasting and futures thinking have become more important than ever for brands to consider when crafting long-term plans.