Woman looking through a frame made with her hands.
Turning a Persona Into a Person
Give your customers a personality, not just a label, with the use of personas.
customer experience blueprint on grid
Laying the Groundwork: A Real-World Framework for Better B2B Experiences
Delivering better B2B customer experience starts with aligning teams around a shared vision and building with intention from the ground up.
Laptop and planner on a desk framed by colorful graphic elements.
Ready, Set, Research
Whether you have one hour or need to level-up, here are three research ideas that can make or break your marketing.
from data to decisions
How to Get Actionable Insights From Raw Data
An intentional approach to gathering, storing and analyzing data can help you turn raw data into real business impact.
Two overlapping portraits representing different persona types.
Two Types of Personas: How to Choose?
You decided you need personas. Great! Now where do you start? Here are two types to consider when planning your research.
Influencer
Influencer Marketing: Boost Your Brand in the Creator Economy
When done thoughtfully, influencer marketing not only elevates your brand’s visibility but builds relationships with new customers in a lasting way.