Marketing Automation Archives

Achieve one-to-one marketing by building personas. If you’re just getting started or refreshing your personas, start with these six things.

This issue of The Mailbag covers top questions from our clients including driving leads, sorting through data and more.

If you are looking to run lead gen ads on Facebook or LinkedIn, read this first.

Find your audience, fill the funnel and close the loop with analytics. Find more detail in our webinar recap, including a recording.

Don’t spend your vacation days executing campaigns at your desk. Keep em’ going with these marketing automation tactics.

Three key opportune moments for companies to welcome new customers to their brand.