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Thought Leadership
Are Super Bowl Ads Worth It?
We take a look at data from Google Trends to find out. And the answer is…well, it depends.
Identity-Based Marketing. Are You Ready for It?
Learn more about this narrowly defined, broadly applied approach to big data.
Emerging Marketing Trends: Four 2019 Predictions
Here’s our take on where the most successful marketing leaders will push their organizations.
Simantel and Google Make It Official
It’s time we had the talk. What are we? Where is this going? Simantel becomes a Google Partner.
Turning a Persona Into a Person
Give your customers a personality, not just a label, with the use of personas.
Simple Lessons for Complex Projects
Set up your next project for success with start-up tips designed to create a solid foundation.
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