We’ve teamed up with the City of Peoria to help launch a new community effort: “Don’t Shoot.” This aggressive, multi-strategy program is designed to reduce gun-related crimes and ultimately save lives. It’s based on the book, Don’t Shoot: One Man, A Street Fellowship, and the End of Violence in Inner-City America, written by David M. Kennedy. The program has been deployed in more than 70 cities nationwide, but it has never come to a city the size of Peoria.

The “Don’t Shoot” program is grounded in Kennedy’s book, so it made sense to name the local campaign “Don’t Shoot Peoria” for brand recognition. As part of the campaign, we developed a website to help the public learn more about the City’s initiative—and you can also learn ways to get a copy of the book.

Full campaign materials are set to launch on Aug. 20, but you can learn about the campaign now by visiting DontShootPeoria.com and watching the overview video below.