Eloqua and Facebook Lead Gen Ads are Now Friends
...write to a form repost step from a canvas to capture the submission data. Make sure to set up a confirmation email on the form processing steps as a best...
Media Masters Webinar
...in the future. We will share our predictions about how advertisers will evolve their use of data and what concerns we have about social, regulatory and technological challenges with using...
4 Reasons to Run a Sweepstakes
...you’re giving away a high-value item, a contestant is willing to complete a longer form with more detailed questions. Use the data captured to build timely and relevant nurture campaigns....
The Future of Integrated Ads
...increase efficiency. As agencies transition to become more digitally-driven and data capable, creativity has NEVER been more important. Because if your creative idea isn’t strong, being integrated, digital, automated and...
Show Me the ROI
...simple, measurable and realistic: Marketers have countless metrics they can pull to stress the necessity of a project. But more isn’t always better, especially when it comes to data. Use...
Bookmark Refresh
...data and B-to-B marketing. Both inside and outside of the industry, this is one of the most popular sources for news and marketing-related developments. TECHNOLOGY Wired – @WIRED This...
Small, Independent & Proud
...and data-driven, but also understand brands, experiential marketing and storytelling. Our team members have the heart of an artist, curiosity of a marketer, discipline of a scientist and hunger of...
Game Plan: Research
When most people think about research, they imagine a clinical process and rigid structure grounded in an overwhelming amount of data. At Simantel, we tend to have a different approach...