…changes and regulations around data privacy, like the European Union’s General Data Protection Regulation (GDPR), marketers need to prioritize zero and first-party data. Even with this knowledge, “75% of marketers…
…that no biometric data is obtained or used by our organization. By refraining from collecting biometric data, Simantel ensures full compliance with BIPA’s requirements and upholds our commitment to protecting…
…Collect Website Data Your website data is a good place to start. It’s first party data that you are likely collecting. Start with connecting your marketing automation platform and your…
…data Right to be forgotten – deleting the consumer’s data if they request it Accountability – explaining your data protection policies to the consumer Is it something I need to…
…view and interact with relevant data) with all the statistical capability and data power any analyst could ever need. It allows us to process and analyze complex data and tell…
…not — we expect to see a continued increase in adoption of these tools in B2B marketing in 2024. Trend #2: It’s the First-Party Data Party! First-party data isn’t a…
