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Dreamforce 2018: That’s a Wrap!
…third party data, tracking data, shopping data, social data, event data, DMP data – everyone in every area of Salesforce is talking about data. There is some powerful functionality within…
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The AMIN Data Distillery: Our 3 Biggest “A-ha” Moments
…data isn’t just about the numbers; it’s about the stories those numbers tell and the impact they can create. #2: The Data Pool is Deep The data we use to…
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Data Privacy: What It Means for Marketers
…data types and industries. However, with growing concern over data breaches, ease of data portability and the abuse of personal data by organizations like Cambridge Analytica, governments are starting to…
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Five Takeaways From the Salesforce State of Marketing Report
…changes and regulations around data privacy, like the European Union’s General Data Protection Regulation (GDPR), marketers need to prioritize zero and first-party data. Even with this knowledge, “75% of marketers…
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“What Do You Mean by a ‘Lead’?”: Making Sense of Disparate Data
…under the weight of our VLOOKUPs or building deeply complex data normalization workflows in our not so singular “single source of truth” data warehouses and data lakes. The Fix: Start…
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…that no biometric data is obtained or used by our organization. By refraining from collecting biometric data, Simantel ensures full compliance with BIPA’s requirements and upholds our commitment to protecting…