My ICC Story
...for themselves and their families. All content was posted to a new microsite, MyICCStory.com, and social channels were created to drive engagement. ICC surpassed enrollment projections and its Facebook page...
Think BIGGER
CHALLENGE LG Seeds came to Simantel more than 12 years ago seeking to grow its market share in the U.S. against competing world leaders. A key challenge for LG Seeds...
Quick response
...Red Cross shelter regain power. For each response, Simantel works directly with the Team to send out an e-newsletter communication containing content developed from Tad’s personal experiences while on the...
3 Ways to Create a Winning Sustainability Report
...in the Americas Region and ranking among the world’s Top 20 reports. So how can your company or organization enhance your own citizenship, sustainability, CSR, integrated, community impact or environmental...
3 Keys to Marketing Data Success
...proud and thinking, “Man, I want this experience for all of our clients.” When I reflected on the yearlong efforts it took to arrive at that “bleeping” amazing meeting, I...
Caterpillar Wins Two Communicator Awards
...the web page where value messaging, case studies and dealer outreach were available. Along with a Fluidium-specific web page with rich educational content, this quirky concept was also bolstered by...
A Humorous Spin and An Unexpected Topic
Breaking through the advertising clutter means taking a creative risk. And Caterpillar did just that. Many companies are looking for a way to “go viral,” when in reality marketers have...
Strategy and Technology: The Chicken or the Egg
...metrics and see what’s working and what’s not so you can make data-based decisions. Also, during your assessment, look at the infrastructure (what has been built to support your technology)...