New Crop of Ag Operators Trigger Digital Growth
...the start of another planting season, at Simantel we’ve been thinking a lot about the customer experience in agriculture. Like many industries, talk of digital transformation has been growing in...
3 Ways Not to Build Your Database
...database – more is not always better and you should focus on quality over quantity. Maybe you’re just starting with email marketing and looking to grow your database, or you...
Thinking Outside the Social Box
...it comes down to actual ad types and specifications, everyone is working with the same tools. You have options for awareness campaigns (brand awareness or reach), consideration campaigns (traffic, engagement,...
4 CX Trends to Know About
...making acting on data collected more and more difficult, forcing organizations to consider managed service models that require significant onboarding. For brands to succeed, it’s become more crucial to determine...
Simple Lessons for Complex Projects
...more critical it is to discuss all important questions before you’ve spent two months in development. This dialogue will not only help content creation, but also project management. By meeting...
Growing a Brand
LG Seeds came to Simantel almost 20 years ago seeking to improve its market share in the U.S. against competing agriculture leaders. Due to a business acquisition, what started as...
5 Marketing Automation Solutions
Dealing with budget constraints, proving a return on marketing investment and breaking through a crowded marketplace are pain points for any marketer. However, B2B marketers experience another level of complexity....
Snapchat Joins the Augmented Reality Game
...but the Spectacles forced me to post videos. And to be honest, there might not be much to share about working in an office, so you have to look for...