LG Seeds
LG Seeds From Underdog to Industry Leader Twenty years ago, a small, regional seed company in the agriculture business needed help with rebranding after a brand acquisition. From the beginning,...
We Mean Business – More Than a Brand Position
A small, regional seed company came to us over 20 years ago with a small brand project. That project grew more than either party could have envisioned and evolved into...
Simantel + Caterpillar® = Eight Trophies From the 2022 Telly Awards
...company, too. Other winners in these categories this year included The Walt Disney Company, Microsoft, Royal Caribbean, WebMd and so many other impressive names doing amazing things in the world...
Is Your Content Effective?
...on topic? Have you considered how it plays a part of your customer experience? If your company is like many, you may lack guidelines for these types of scenarios. Then,...
Nine Pandemic Questions Marketers Should be Thinking About
...when an employee is wondering, “why the heck are we doing things this way?” Our most recent employee survey showed that transparency is helpful in fostering a company-wide understanding of...
Tidy Up Your Martech Stack
Technology touches every aspect of a company—and nowhere is that more apparent than when it comes to your marketing activities. These days, marketing and technology are so thoroughly intertwined that...
Wisdom From Women Leading the Heavy Industry
...and my client. I had never met some of the individuals that were higher up at my client’s company, and when we all showed up on site, a couple of...
Simantel Co-Owner Misty Dykema Elected Vice President of AMIN Americas Board
...developing Simantel’s core product offerings. As a trained and certified facilitator, and an advocate for leadership development, Misty loves helping organizations align around their best ideas. Through her consulting company,...