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Simantel Videos Win Big
The verdict is in: Amid 12,000 entries from all 50 states and five continents, we’re proud to announce we won two Bronze Telly Awards for our video work. Check them out below.
We were also awarded one of the only two gold awards in the non-broadcast general charitable category.
BRONZE WINNER: Turning Challenges Into Opportunities
Online Series-Webseries Corporate Image Category
Cat® Connect Technology and Services offers businesses an intelligent suite of hardware, software and dealer services that customers can purchase to help them run a more profitable operation.
Simantel created a campaign with the concept of “Visionaries” and produced a series of four videos highlighting current Cat Connect Technology customers. The campaign helped businesses discover how Cat Connect Technology can boost efficiency, improve safety, save time and money—or all of the above. The videos appeared on Cat Connect social media channels, YouTube and website.
BRONZE WINNER: A Humorous Take on Product Demand
Non-Broadcast General Sales Category
Simantel was approached by the Cat® Filters team to develop an awareness campaign to educate customers on the value of using Cat Filters in their Cat equipment. The initial campaign introduced two characters, Stan and Carl, who were being “haunted” by their Cat machines because they didn’t use Cat Filters.
When it was time to refresh the campaign and create a new video, Stan and Carl were reintroduced with a humorous take on showing the value of Cat Filters through a “Filter Fight” concept. The video takes place at a Cat dealership where Stan and Carl notice there’s only one Cat Filter left and go to great lengths to take home the prize. The full-length video currently lives on the Cat Filters landing page, and shorter teaser clips were previously used for promotion in their media campaign.
GOLD WINNER: A Vision for Autism
Non-broadcast General Charitable Category
Easterseals of Central Illinois had a vision of offering a comprehensive care model for autism so families can have a seamless experience when navigating what can be an overwhelming and often complex process.
Simantel is one of the only two gold winners in this category.
About the Telly Awards:
Founded to honor excellence in local, regional and cable television commercials, the awards now have multiple categories and subcategories to reflect the changes that have occurred in the nature of video and video viewing after nearly 40 years. Past and present award winners include advertising agencies, television stations, production companies and publishers. Judges are comprised of over 200 prior Telly winners who are experts in their chosen industry.
Learn about the Telly Awards at www.tellyawards.com