Marketing Automation
What is Marketing Automation, Again?
Let’s talk about what marketing automation is, both tactically and how reaching customers on a personal level can boost your strategy.
Cat Marine-Leads-Thumb
Lead Quantity and Quality, You Can Have Both
See how Cat Marine implemented a strategic program to drive not just quantity of leads, but quality too.
Eloqua Update
The Do’s and Don’ts of Eloqua’s New Editor
The marketing automation platform, Oracle Eloqua, released a new WYSIWYG editor. If you design emails and prefer to not work in code, this article is for you.
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Calculating Calculators
We’ve all taken a “Which Character are You?” quiz. But see how B2B marketers are transforming this into a lead generating tactic.
Social Lead Gen
Driving Quality Leads on Social
If you are looking to run lead gen ads on Facebook or LinkedIn, read this first.
JayBaer-MME
Top 5 Takeaways from #MME17
The Modern Marketing Experience has some of the best and brightest minds in marketing.