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Cat Gets Some Serious Air
What does Caterpillar have to do with motocross? For Dream Traxx owner, Jason Baker — everything.
Baker’s company, Dream Traxx, builds professional motocross and supercross racetracks. Baker knows what makes a quality track because he was once a professional racer himself. His experience, combined with hardworking Cat equipment, empowers him to design creative, cutting-edge tracks.
Simantel helped Caterpillar collect and share client testimonials for its heavy construction campaign. Our goal was to find compelling examples of customer successes and Cat customer and dealer partnerships. When we heard of Baker and his work, we knew we had found a story worth telling.
We sent a camera crew down to Groveland, Florida to capture the footage. We filmed on pro racer Ryan Villopoto’s practice track, one of Baker’s creations.
Here’s the resulting testimonial, found at CatAllDay.com, alongside other stories of Cat dealers helping innovative customers succeed.
Check back in with our blog soon for a behind-the-scenes look at the dirt-flying, heart-racing video shoot for the Dream Traxx testimonial.
This work won a Telly award. Learn more.