by
Jason Brown
5 Steps to Better Research
...the risk and ultimately inform decisions for better results. Over the past decade, the ways we gather research and data has immensely changed, but the principles have stayed the same....
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New Crop of Ag Operators Trigger Digital Growth
...investing heavily in the traditional customer journey. Not just basic customer data, but the data to support deep and engaging conversations between prospects and dealers to close the sale. Developing...
by
Gena Killion
Emerging Marketing Trends: Four 2019 Predictions
...to utilize your existing platforms and channels, as well as opportunities for additional investment to improve your online user experience. Analyze your online analytics data. Is there a common point...
Marketing + Sales = Super Team
...tool (CRM), which focuses on managing and analyzing customer interactions and data throughout a current or potential customers’ time with a company. CRMs are viewed primarily as a sales tool...
by
Dan Eizans
Two Types of Personas: How to Choose?
...data you may not need or be able to take immediate action upon for a variety of reasons, but still gives a complete picture of the audience. They go beyond...
Captello
...you create an experience for any event that will capture good data, flag viable leads and track participation as part of the customer journey. Whether you’re looking for a turn-key...
by
Chris Moehn
Creative Marketing: How Much Does It Matter?
...little less, well, black and white. But we are a creative bunch at Simantel, and we’re also big data people – so, we turned to the research to find out:...
by
simantel
CX Evolution For Your Infrastructure Brand
...research and real data about existing customers) and do journey mapping. With a basic journey map, you may then audit the available technologies/data around each touchpoint to determine what you...