Cat mining trucks are big. But Caterpillar goes even bigger to make history at MINExpo 2012. No other exhibitor in MINExpo history has had a larger display space (52,000 square feet) or more products (25+ pieces of equipment) on the show floor.

And Simantel was thrilled to be part of the team that brought it all to life. Leading up to MINExpo, our team worked side-by-side with Caterpillar experts to prepare and plan for the show. MINExpo occurs every 4 years; however, the strategizing, creative development and executing process begins 2.5 years prior.

Check out the photos and videos about their industry-leading technologies and machines that had everyone talking out in Vegas.

Awards and recognition:

  • 2013 Ex-Award winner: Caterpillar’s 2012 MINExpo exhibit was named “Best Trade Show Exhibit” by Event Marketer magazine’s 2013 Ex Awards—the world’s largest recognition program for event marketing professionals. The Ex Awards drew more than 800 entries from around the globe across 31 categories.
  • 2013 E.X.C.I.T.E. Awards winner: “Best Environmental Design”