Customer Journey Archives

Analytics and Research, Content Strategy, Customer Journey, CX Strategy, Media, Thought Leadership

Give your customers a personality, not just a label, with the use of personas.

You decided you need personas. Great! Now where do you start? Here are two types to consider when planning your research.

Forecasting and Futures Thinking to Impact the Present

Forecasting and futures thinking have become more important than ever for brands to consider when crafting long-term plans.

Combatting the Attention Crisis for Marketers

A marketer’s guide for reaching consumers at the right times, in the right channels, in the right ways.

2024 B2B Marketing Trend Predictions: Personalized Content

Customers expect personalized content, and it really pays off for brands that do it well.

Elevating CX: Welcome Dan Eizans

We’re welcoming Dan Eizans as Director of Customer Experience and bringing in unmatched solutions for our clients.

Say Hello to Our New Event Lead Capture Friend – Captello

Simantel is excited to offer event lead capture and engagement solutions, thanks to our new partnership with Captello.

2024 B2B Marketing Trends Predictions

Our top 5 predictions for what’s in store for marketers in 2024 – and how to make the most of it.

The Dynamic Duo: PR and Social Media as the New Heroes in Your Integrated Marketing Campaigns

Integrating PR and social media into your marketing campaign is essential. Here’s why.

Content Production: Your Solution for Content at Scale

Need a series of content in a shorter amount of time? Simantel’s content production team may be the solution you need.

Context: It’s Everything!

We’ve been told: “You ask a lot of questions.” So maybe we do, but it’s not because we’re nosy. Here’s why we’re so curious and how it helps us help our clients.

Inside Content Strategy: What It Is and Why You Need It

What is a content strategy? And how do I make one that works? If you’re asking these questions, you’re not alone.

Don’t Get Lost in Translation: Learn 10 CX Terms in 5 Minutes

Building a successful CX strategy begins with understanding the lingo. Let’s all get aligned.

The Big Lil’ Book of CX

If you are a B2B marketer serving an infrastructure brand, this eBook is for you. It might start out messy, but alignment is the key to helping teams achieve better CX.

Managing the Buyer’s Journey In Uncertain Times

What marketers should be thinking about when it comes to the customer journey in today’s strange environment.

We Mean Business – More Than a Brand Position

From traditional to digital. Get the dirt on our 20+ year partnership with a nationally recognized leader in agriculture, LG Seeds.

Using Video Marketing Beyond Awareness

Making video a part of your content strategy has become a necessity.

Interactive Content is the New King

How B2B marketers are using quirky quizzes and fun self-assessments to generate leads.

Happy “Get to Know Your Customers” Day

Five tactics to deepen the connection with customers so you can be useful to them.

Blazing Trails at Salesforce Connections

Three jam-packed days and 450+ sessions boiled into three conference take-aways.

Making the Most of Your Video Budget

The challenge for B2B marketers, tips from a producer and aligning with strategy.

Unlocking CX Success: Engaging Employees

Four steps to focus on engagement with, and through, your employees.

4 CX Trends to Know About

If your 2019 plans include investing in customer experience (CX), you’re not alone.

Brand Loyalists Are All Around You

Employees can be impactful brand advocates. See why they’re key in any campaign.

The Basics: Let’s Talk Social Media

Make the most of your efforts on Twitter, Instagram and Facebook with a social media best practices guide.