Ideas that move business


Explore the thinking behind the work. From strategy and creativity to AI, technology and business growth, our latest perspectives, case studies and insights are built to help ambitious brands navigate what's next.

influencer marketing

Rethinking What Drives Results in Influencer Marketing

A perspective on Salesforce's State of Marketing Report

From AI Hype to AI Systems: What I’m Seeing in Salesforce’s State of Marketing Report

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Simantel Begins New Leadership Chapter

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The Human Side of Martech Migration: Creating a People-First Strategy

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Why the People Behind the Work Should Present It

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The New Rules of First-Party Data

Keep good thinking coming