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The Simantics of CX Marketing
Your biggest questions meet our collective experience. Check out our latest articles to engage with emerging technologies and industry trends. Oh, and best of all, we’ll only send you content that matters to you. Stay in the know and subscribe today.
CX Evolution For Your Infrastructure Brand
As a B2B marketer, where do you even begin in your evolution to better CX? It’s no easy feat, so we break it down into a three-phase roadmap.
Four Must-Have Marketing Cloud Account Engagement Reports
A closer look at four valuable Marketing Cloud Account Engagement reports you can implement today.
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Now, Let’s Build the Experience
The strategies and key pillars to building a successful, ongoing customer experience model.
Three Underutilized MCAE Features
If you’re not using these three features in your Marketing Cloud Account Engagement instance, you could be missing out.
Dreamforce 2022 Delivered
Dreamforce, the annual conference for Salesforce professionals, is in the books. Here's what we learned.
Framing Your Long-Term CX Solution
On the road to better CX, you’ll need personas, journey maps, data and content. That’s a lot. Let us break it down for you.
For the Win: The Caterpillar Draft Day Campaign
Draft Day campaign scores a big win for marketing and sales leads for Cat® Next Gen Mini Excavators.
Not Everyone Can Build a Helicopter That Flies on Mars
It takes a combination of perspectives and balancing unique skills to build a strong team. Check out these five tips to foster better collaboration.
Marketing Sweats Season 5: Now Streaming
Season 5 is now available in its entirety for your listening pleasure. The theme? A new vision for post-pandemic life. Catch up on all 10 episodes.
A Not-So-Serious Answer: CVA Crash Course Campaign
The CVA Crash Course campaign breaks through the clutter with a not-so-serious approach.
Instilling a DEI Lens at Simantel
Simantel’s employee-led DEI committee is designed to build a more inclusive workplace culture where everyone feels welcome.
How to Lay a Solid CX Foundation
The critical conversations your business needs to have to create a solid CX (customer experience) foundation.
Ready to Flow: Tips for Efficient Email Collaboration
Email campaign planning feel like herding cats? Get organized so you can confidently (and efficiently) hit that “Send” button.
Easy-to-Use Content Tools: Content Tracker
Need an easy way to keep track of email copy, images and links? Try this tool to get organized.
Simantel + Caterpillar® = Eight Trophies From the 2022 Telly Awards
Simantel’s work on Caterpillar’s Wheeled Excavator video garnered big winnings at this year’s Telly Awards.
Understanding the Consumer in a CX Organization
Blue- or white-collar, infrastructure consumers share a mindset that leverages the logic and emotion they need to do the job.