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The Simantics of CX Marketing
Your biggest questions meet our collective experience. Check out our latest articles to engage with emerging technologies and industry trends. Oh, and best of all, we’ll only send you content that matters to you. Stay in the know and subscribe today.
More Than Work: Building a Community with Jason Brown
Hear Jason Brown, Insights Director, tell the story about a research project, a natural disaster and a strong community.
Shifting Gears and Tackling a New Challenge with Jane Olson
Listen as Jane Olson, Marketing Automation Consultant shares how her path at Simantel took an immediate left turn.
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The Power of Admitting Failure with Gena Killion
Director of Organizational Design, Gena Killion, learned how admitting failure improves client relationships and leadership skills.
Developing an Interactive Tradeshow Experience with Alan Wilson
Senior Web Developer, Alan Wilson collaborated across departments to develop an engaging, interactive experience for CONEXPO.
A Career Path to Self-Discovery with Clay Deal
A two-time Simantelite, Associate Media Director, Clay Deal had to leave Simantel in order to find his home here.
Authenticity in Marketing with Jake Beyhl
Listen as Jake Beyhl, Creative Director shares the story behind Caterpillar’s 2013 Dealer Technician Recruitment campaign.
When Work Gets Personal with Kelly Luttinen
Hear how work and life intersected in an emotional way for Kelly Luttinen, Associate Content Director.
Continuing the Legacy with Chris Moehn
Executive Creative Director, Chris Moehn helped build Simantel’s legacy and has mentored many in the last four decades.
CX Evolution For Your Infrastructure Brand
As a B2B marketer, where do you even begin in your evolution to better CX? It’s no easy feat, so we break it down into a three-phase roadmap.
Four Must-Have Marketing Cloud Account Engagement Reports
A closer look at four valuable Marketing Cloud Account Engagement reports you can implement today.
Now, Let’s Build the Experience
The strategies and key pillars to building a successful, ongoing customer experience model.
Three Underutilized MCAE Features
If you’re not using these three features in your Marketing Cloud Account Engagement instance, you could be missing out.
Dreamforce 2022 Delivered
Dreamforce, the annual conference for Salesforce professionals, is in the books. Here's what we learned.
Framing Your Long-Term CX Solution
On the road to better CX, you’ll need personas, journey maps, data and content. That’s a lot. Let us break it down for you.
For the Win: The Caterpillar Draft Day Campaign
Draft Day campaign scores a big win for marketing and sales leads for Cat® Next Gen Mini Excavators.
Not Everyone Can Build a Helicopter That Flies on Mars
It takes a combination of perspectives and balancing unique skills to build a strong team. Check out these five tips to foster better collaboration.