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Interactive Content is the New King
Interactive content is the new leader. We’ve all heard for years that “content is king” and while we agree content is superior, we also feel it’s time for the “king”…
Interactive content is the new leader. We’ve all heard for years that “content is king” and while we agree content is superior, we also feel it’s time for the “king”…
…I hate the phrase “content is king” as much as the next marketer. But let’s face it, content is still – and will always be – king. Sharing content that…
…to recruitment campaigns. Higher content production demands. We’ve been shouting: CONTENT IS KING from the rooftops for a while now, we know. Some of our earlier content articles on our…
…conversions:Interactive content creates two to three times more conversions than passive content (Kapost) More traffic: Interactive content generates four to five times more page views than static content (LinkedIn) More…
…Content? Content should service a purpose. Every piece of content you produce should have a measurable outcome. The best content should meet all of the following criteria. Findable People use…
…based on the content it has been provided; it cannot create new content on the fly. Related Content: Inside Content Strategy: What It Is and Why You Need It Principle…
…of content, they do it quickly, they do it efficiently and they usually do it in less time than standard campaign work. What does “series of content” mean? Content is…
…dedicated team whose sole purpose is to serve our clients’ content needs at scale. Working with batches or series of content, this department produces a lot, quickly and efficiently. Why…
…principles to guide your work. Remember: Content Should be Purposeful Here’s a controversial idea — don’t create content simply for the sake of creating content. Create it to achieve a…
If you haven’t yet worked with the Simantel Content Production team, you’re missing out. The team was developed in response to client content needs; they want high-quality content, and they…
…Those insights can help inspire future video topics, captions, messaging and content series. Find content with a longer shelf life. Social content often has a short publishing lifecycle. Search can…
…me to invest as much in my content strategy? TL: The short answer is yes, continue investing in your content marketing. Content is still king. Yes, your market is experiencing…
…actually care about. Related Content: Rethinking What Drives Results in Influencer Marketing Keep Looking for the Opportunity Thinking outside the social box starts with intention. When social media content is…
…thinking about your content and how it displays in-platform. Whether that’s your owned, paid or earned content. Owned Content: online properties owned and controlled by a brand i.e., your website,…
…appeasing the system. And sure, there’s short-term value in understanding how Large Language Models (LLMs) digest content. You should be auditing your site’s structure, answering key questions clearly and making…
…month. Which is why, when you’re thinking through your content strategy, video should be a part of the conversation. It’s true, video did kill the radio star, and it continues…
…and instill equity into our recruiting efforts Recognized Juneteenth and Martin Luther King Jr. Day as official company holidays Implemented a series of “quick wins” identified by the committee, including…
…So, what are the best content types? Awesome and inspiring content. At the top of the most viral post list were stories, interviews and other emotionally resonating information. Video is…
…2. CONTENT ENGINE In discussing the data model, marketers may be challenged to answer: “But do we have the content?” The reply will likely be no — or, at least,…
…YouTube and TikTok, creating a partnership that feels less like a sales pitch and more like a friend’s recommendation. Influencers are experts at making content that resonates with their followers…
…at Content Production Content Production: Your Solution for Content at Scale Content Production Showcases the Cat® Reman Process LinkedIn Business Page Launch To launch a LinkedIn presence from scratch, we…
…AI mode, the separation of AIO, clearly sponsored content and organic content may look more like this. Three Things Marketers Need to Know Zero-click is here to stay. With AIO,…
…of the most obvious forms of user generated content is social media, but don’t neglect product reviews and ratings, videos, blogs and photos. If you aren’t making it easy for…
…data you collect about your customers to shape the content of the communications you send them. Dynamic Website Content: Using a user’s session and historic behavior to personalized landing pages,…
…content strategy tailored to your goals. Or let us audit your recent trend engagements to uncover what’s driving results and where there’s room to grow. Let’s craft content that’s selective,…
…a specific behavior to trigger a campaign, the modern marketer must decide on what content to send. Consumers want content that is tailored to them. Irrelevant content drives unsubscribe rates…
…information when you choose to subscribe to our newsletter, receive e-mails or other communications from us, or when you send us e-mails, information or other content. You might also give…
…engagement with content on our web experiences across application and industries. Short-form video content is the name of the game following the rise in popularity of this content in apps…
…and sound. Optimizing your content and media plans separately for News Feed and Stories can lead to greater results. It is recommended to have News Feed content designed with sound…
…make their emails even more engaging. What makes an email “interactive?” Any functionality that allows a user to actively engage and participate with content by taking an action directly within…
…are: A calendar view for content planning Workflow functionality for content creation/approvals and reporting Automated approvals from stakeholders Scalability to support future growth Security to protect your data In the…
…major campaign, an evergreen social post or short-form mobile content, be thinking of ways you can use video more in 2025. Marketers need to go beyond traditional static content and…
…reuse the content in other channels. For content that you want to make sure reaches your audience, consider reusing email content in other places, like a social post or an…
…brands face. This requires consulting and mapping your intended outcomes and bringing more systems thinking into the process – key priorities in both our Bridge and Belong phases of working…
…run a marketing automation campaign without content. So yes, it’s true you do need to dedicate time and money to creating content – blogs, infographics, videos, etc. But it’s not…
…making buying decisions. Finding platforms to stream or host video content is the easy part, it’s telling the right story that is the challenge. Here’s a look at our newest…
…Statistical findings confirm over and over again that content is critical to successful marketing efforts. While matrix organizations are usually rich in content, they often struggle with sharing and making…
…most credible content from the most trustworthy websites. High-quality content can meet these guidelines because it demonstrates expertise, authoritativeness and trustworthiness. 3. Video and Motion Telling your business’ story through…
…qualified inbound inquiries or engagement from target accounts offers clearer signals of performance. Qualitative indicators matter as well. Are followers asking informed questions? Are they referencing the influencer’s prior content?…
…and personas Taxonomy for tagging content, campaigns and reporting 4. Centralize Reporting Around the Customer A universal model means universal measurement. Instead of tracking campaign success in isolation, UMM pushes…
…right audience ~ at the right moment. Related Content: Inside Content Strategy: What It Is and Why You Need It Before You Add More Marketing Activity, Find the Friction When…
…targeted approach to deliver content that aligned with a customer’s past purchase relationship. We were able to put in place a data process to tie purchasers from our database with…
…your audience cares about and where they are looking for information. Build content that offers them something of value, use visual (yes, even video) content to capture attention and leverage…
…the benefits. Figure out your end goal for tags, whether it’s to keep track of your content by type, organize all assets by campaign, or sort and segment your prospects….
…more likely to trust content not created by a brand than the content the brand creates. This means that to be viewed as credible and trustworthy, your brand needs to:…
…marketers supporting hard-working ag brands that are vital to the global economy and the way we live. Related Content: Forecasting and Futures Thinking to Impact the Present #1: Digital Transformation…
…customers By telling meaningful stories and making customers feel like they truly belong, our creative feels trusting and authentic. 02 Stand out in a saturated market We help brands highlight…
…exclusive content. The problem? Only 40% say brands are delivering that value. Yikes! Start asking yourself: What do users get in return for their data? How can their experience get…
…But even if the only thing within your sphere of control is content, you can still make an impact. Focus on intent. AI search rewards: Clear answers Deep expertise Content…
…your brain begins to tune it out. In the marketing world, we call that content fatigue … When Attention Turns to Repetition Content fatigue happens when an audience is exposed…
Content marketing is all the buzz right now. Why? Because it works. Well, it works if you work it. It’s not good enough anymore to just put your content out…
…is thrown around. We really aren’t talking about a calculator in the traditional sense that one would think. We’re talking about apps, widgets and digital tools employed by companies to,…
…with your content The cardinal rule…don’t misrepresent. Consumers will see right through it. Whether intentionally or on accident. You can take the exact same piece of content and change the…
…mean you’re looking to steal the work of others, but rather we should use what others are doing and talking about to push ourselves and our work to new heights….
…is the right way to bring marketing and operational content together? To answer some of these questions, Salesforce does a great job of creating breakout sessions, educational content and networking…
…when interacting with a brand. For marketers, this means that content has to remain consistently engaging across channels. Enter the Salesforce CMS. It’s a hybrid content management system that helps…
The votes from the 28th Annual Communicator Awards have been tallied and the results are in: we are honored to be the recipient of an Excellence Award for Branded Content…
If you have laid a solid CX foundation and framed your long-term CX solution, you are likely a B2B infrastructure marketer working at a B2C pace. Building onto the customer…
…Pardot). Looking for a more customizable software with a plethora of features and capabilities? Then Salesforce Marketing Cloud might be your best bet. Related Content: 4 Marketing Automation Myths Debunked…
…visual elements of the video content — and by extension, the overall campaign — were defined by the chosen eras showcased within each segment. When combined, the long-form video (with…
…in their social media strategies. Hashtags help social media audiences discover content related to specific topics of interest. By clicking on or searching for a hashtag, they can explore a…
There’s no denying that artificial intelligence (AI) is already disrupting advertising, marketing communications, content production and almost every business sector. And it might beg the question: “Why would I use…
…lot more ands—like expanding to a second location at the MAXAM Building. Related Content: Simantel, The Agency of And: A Brand Position 40+ Years in the Making #2 Driving Connection…
…trust. When he was looking for Simantel’s office, he found a building that felt perfect. It was a space that (after an extensive remodel) would support creativity, impress clients and…
…the marketing and product management teams with a better understanding of what content they need to focus on revising, refreshing or rethinking altogether. This alignment between sales and marketing is…
…the big solution was scalable content. Cat Equipment Support For a leader like Cat Construction, equipment support was no small ask — so the big solution was scalable content. River…
…content relevant? To start, audit the messages you have scheduled. Then make sure to stop sending messages about in-store only promotions or in-person events. Revise your messages based on the…
…and multiple industries. And it’s still growing to this day. Ultimately, it’s helped unify an entire arm of Caterpillar, which was otherwise a mishmash of content and messaging direction. https://www.simantel.com/wp-content/uploads/2022/11/Marketing_Sweats_Podcast_Point_of_Pride_Narrative_Van_MIX.mp3…
…Taking it a step further, when comparing the profitability boost of campaigns with purely emotional content with that of campaigns with only informational content – purely emotional campaigns saw almost…
…produce content. We expect the number of marketers leveraging AI to plan and produce content will continue to grow. But the smartest marketers and creatives will implement AI as a…
…to us to help kick off the celebration. Marking a Milestone The objective? Raise awareness around the 50th anniversary with bold, impactful messaging and visuals. By speaking to the resilience…
…if you’re not yet producing a large enough volume of content to justify a content management system (CMS), it doesn’t have to be a part of your stack right now….
…and aligned with what audiences actually value. Related Content: What 2025 Taught Us About Connection and Growth Looking Ahead Trends don’t dictate the future, but they do reveal the pressure…
…good. It makes the work feel important and cinematic, like someone should be slowly walking away from an explosion while the case study metrics appear in tasteful Helvetica. It gives…
…VR entertainment by 2020. Let’s demystify VR with the top three things marketers need to know. 1. THINK OF IT LIKE A SANDWICH –Hardware– Content –Software– Surprise, surprise, content is…
…go crazy adding content. If for any reason the content you add causes an issue with responsiveness, Eloqua will show you the concerns at the row level, in the left-hand…
…74 percent of online consumers get frustrated when content is not personalized. Everything we do – account-based marketing, lead scoring, form strategy, dynamic email content – it’s all about getting…
…a non-stop flow of content being uploaded to the masses, your audience expects video content. And apparently, it can make a major impact on consumer’s buying behavior. In fact, businesses…
…something like, “Well, Tom is 28, lives in Wisconsin and is a physical therapist. He’s a huge Packers fan who enjoys working on cars on the weekend, working out and…
…Germany, where we partnered with Caterpillar to bring their experience to life on the show room floor. Being a part of the world’s largest construction trade show got us thinking…
…requires love and maintenance to keep everything working at optimum performance. That’s why customer inquiry monitoring is so critical; whether you’re wanting to hold your position with rank tracking, keep…
…they were promised Tracking clickthrough rates to measure the engagement of customers with email content First, think about crafting your CTA button as a useful next step to your reader…
…experience. Identify what content is needed to support your customer across their journey, and what data is needed to deliver that content at the right time, in the right context….
…Craft: Use of Graphics (3) Bronze Awards: Online Commercials – Craft: Motion Graphics/Design Branded Content – Craft: Editing Branded Content – Craft: Use of Graphics And we’re in really good…
If dealers/distributors take their business seriously, infrastructure consumers often do even more so. Your hardworking end users aren’t necessarily thinking about a brand’s product; for them, it’s all about the…
…the questions you can answer, just by looking at the main dashboard displayed when Marketing Cloud Account Engagement is opened. 2. Conversions Your website may be getting a lot…
Understanding the customer experience is more complex than ever before. With expanding content channels, competing advertising strategies and unprecedented technological advancement, getting to know your customers is key to delivering…
…LVII this Sunday as the Philadelphia Eagles and Kansas City Chiefs go head-to-head for the title of 2023 NFL champs. Related Content: Our take on using hashtags to score big…
…the following medals: 44th Annual Telly Awards: Silver Award for Branded Content – B2B Campaign Silver Award for Branded Content – Craft, Character Design Silver Award for Branded Content –…
Click to download the full version of the report for free. It’s full-on-fall in our beautiful headquarters of Peoria, IL. While many of our team members and clients are breaking…
…the future of marketing. There is so much goodness in the report that we could spend days talking about it. But in the interest of time, I want to focus…
…think of when you see a talking gecko. Recognizable branding comes from consistent branding, and consistent branding is based on brand guidelines. Brand guidelines are meant to support a brand…
…Futures Thinking to Impact the Present Slow and Steady Wins the Race One of Simantel’s first attempts at implementing a three-year roadmap involved a healthcare client seeking to overhaul their…
…NOT JUST IDEAS. Powering your success with proven solutions Brand Strategy Marketing Strategy Content Strategy Customer Experience Strategy Communication Strategy WE’VE BEEN DOING THIS AWHILE Why Simantel? With over 40…
…wealth of experience from working across different industries. That’s our superpower. When you combine those two strengths, the results are next level. Your team ensures everything stays true to your…
…sending smarter ones. That’s where marketing automation comes in. From personalized content and segmentation to resend strategies and performance tracking, we help you turn your newsletter into a lead-generating, trust-building…
…strategy, marketing automation, experience design or analytics. When the people who shaped the thinking aren’t in the room, nuance gets lost. That gap creates friction. Decisions can feel arbitrary. Feedback…
…right message to the right person at the right time for years now. The idea was never the hard part. Making it happen across systems was the challenge. Real-Time Offer…
…more intentional, engaging content that feels natural on the platform and connects with your audience. Your Social Content is Showing Up in Search. Now You Can See What’s Working. Search…
…personalized messaging will prevail. Related Content: Turning a Persona Into a Person So, Let’s Recap: Start by talking with your current customers Identify trends and similarities Create three to five…
…preparing to introduce the most significant Cat excavator product launch in more than 20 years with their Next Generation Cat® Excavators. And they were looking for an innovative way to…
…zone to stand out. Consumers are bombarded with messages, so breaking through the clutter may take some radical thinking. But it doesn’t mean getting away from the overarching strategy or…
…Planners at J. Walter Thompson (JWT). They were telling a story about working on the Harley-Davidson brand. They laughed about spending their days drinking in bars with bikers and learning…
…have data about top performing social posts. These insights can help guide the type of content you create. Nurturing Social Media Audiences As you continue to capture engagement in your…
…were promoting the program on their website. In looking at traffic, onsite behavior and total leads generated, the diagnosis was clear: selling add-on services is best-done by dealers, and dealers…
Artificial intelligence (AI) has moved beyond the phase where everyone is talking about it. It now spans nearly all industries as companies look to make their data and automation work…
…sizes can benefit from marketing automation. Software options exist for different marketing goals and budgets. When selecting a marketing automation software, it’s important to spend time analyzing what you’re looking…
…discussion ahead of time and send it to them to make them feel more prepared. Also, find out their location. Traveling between interviews (think packing, unpacking, setting up, tearing down,…
…and submit it to qualify to win a contest. The game/contest was the hook used to engage users, create social buzz, connect consumers with relevant content and, ultimately, collect user…
…nights visiting with other agency leaders through a series of networking and hospitality events. Yet perhaps more “challenging” than even the content alone was the experience to once again connect…
…interests and desires of their customer to craft more pertinent content. We’ve Got Ways of Making Them Talk (But, Like, in a Nice Way) So, how does a marketer learn…
…scheme minimizes eye strain in low-light situations. Dark Mode reduces screen brightness and can improve battery life for many devices. In some cases, it can even improve content legibility. Related:…
…to measure your success. Naturally, this will depend on your goals. Is there a measurable action you want the audience to take, such as clicking a link? Or will you…
…make the shift to CX, dealers/distributors are lagging behind. They are making even less of a concerted effort to map the customer experience in a disciplined way. (Of course, that’s…
…Associate Content Director Why it stuck: “If you wait for motivation to strike, you may wait forever. Mel Robbins challenges the audience to push past their ‘inner snooze button’ to…
…in good company. Below are a few of their takeaways from the extravaganza. Abby Bell, Vice President – Abby oversees a team of marketing automation, development, research, media, content,…
…city the size of Peoria, IL isn’t that high. But Associate Content Director, Kelly Luttinen, experienced the nightmare of the terrible disease firsthand. She helped care for her dad, who…
…your broader content, data and technology solution. You will explore data modeling, creating a content engine, and assessing your current technology to see where improvements need to be made in…
…right time? Or perhaps you want to create a more personalized user experience for your customers on your website. Implementing a full-blown AI strategy can be a significant undertaking, especially…
…is why big companies (like Google) that have access to lots and lots of data are rapidly trying to develop AI Ad tools. Google’s solution will aggregate content (images, videos…
…super helpful advice for creating quality content that gets results. Glennon Doyle – Glennon’s podcast, We Can Do Hard Things is freaking amazing. I love the raw and honest conversations….
…everyone feels a part of. Before we could introduce “Choose Greater Peoria” to the market, we needed to gather the key players. And when you’re talking about an entire community,…
…connected, future-ready experiences by focusing on clarity and momentum and embedding CX thinking into everyday activity. That means: Unifying around shared goals Prioritizing what matters most to your audiences Taking…
…take connects back to measurable results and keeps you from mistaking “being busy” for actually making progress. 2. Map Resources, Behaviors and Impacts Impact Mapping is about making the invisible…
…it promised: long-term value, operational scalability and a stronger marketing foundation. Related Content: Five Considerations for Choosing a Marketing Automation Software Migration is Change Management in Disguise Migration disrupts more…
…shows. But walking both floors, talking with teams and watching how people engaged, a consistent pattern started to emerge. The brands that stood out were the ones creating experiences people…
…to start making sense of the mess. Challenge #1: Data Definitions — Everyone’s Using the Same Words, But No One Means the Same Thing Let’s go back to our “lead”…
…about their biggest challenges, productivity almost always enters the conversation. But when customers talk about productivity, they aren’t talking about producing as much as possible. They’re talking about getting the…
…evaluating solutions. Today’s sales and marketing teams need more context than ever before. Buyers conduct extensive research before making purchasing decisions and they expect conversations to be relevant from the…
…proud and thinking, “Man, I want this experience for all of our clients.” When I reflected on the yearlong efforts it took to arrive at that “bleeping” amazing meeting, I…
Breaking through the advertising clutter means taking a creative risk. And Caterpillar did just that. Many companies are looking for a way to “go viral,” when in reality marketers have…
…more critical it is to discuss all important questions before you’ve spent two months in development. This dialogue will not only help content creation, but also project management. By meeting…
For marketers, the hustle and bustle of a trade show is a crazy-chaotic-lots-of-work and very expensive effort. We’ve helped many clients produce amazing content and experiences on the trade show…
…making acting on data collected more and more difficult, forcing organizations to consider managed service models that require significant onboarding. For brands to succeed, it’s become more crucial to determine…
…it comes down to actual ad types and specifications, everyone is working with the same tools. You have options for awareness campaigns (brand awareness or reach), consideration campaigns (traffic, engagement,…
…database – more is not always better and you should focus on quality over quantity. Maybe you’re just starting with email marketing and looking to grow your database, or you…
…the start of another planting season, at Simantel we’ve been thinking a lot about the customer experience in agriculture. Like many industries, talk of digital transformation has been growing in…
…metrics and see what’s working and what’s not so you can make data-based decisions. Also, during your assessment, look at the infrastructure (what has been built to support your technology)…
…the web page where value messaging, case studies and dealer outreach were available. Along with a Fluidium-specific web page with rich educational content, this quirky concept was also bolstered by…
…of all the ways by which you can now take your message to an interested audience? As the media landscape continues to evolve, there is more content available today than…
…As much as Google’s giving you straight answers and taking away from that sweet, sweet organic traffic, they’re also linking searchers off to new and exciting places so we can…
…LG Seeds cared about him and his family, the rep would then call the farmer asking if they liked the gifts and requesting a meeting where they would receive their…
…state knowledge all come into play when making a recommendation on personas. Proto Persona When you’re looking for predictability, simplicity and speed, we recommend using the provisional persona, a form…
…goals that have since evolved. We are now working with marketers to transition systems and this partnership shows that we are ready to take on that challenge,” she added. Working…
…of data breaches. To you as a consumer of online content, it has probably looked like a never-ending cascade of cookie notifications, online and offline privacy policy disclosures and other…
…away” without continued dialogue. So, we’re currently brainstorming how to elevate conversations – perhaps even making this a focus of Season 3. We’ll keep working on our approach, and we…
…that gets you thinking. As 2020 comes to a close, question yourself, question others. And then really listen. You never know what you might learn. For more thought-provoking content, subscribe…
…we have a long road ahead of us in making progress on righting the wrongs within our society and combatting a deadly virus, there is always some hope to be…
…devices. A distinct difference in user behavior. The update is prompting many questions about what this means for marketers, especially when the full team is looking at monthly reporting together….
…One day I’m giving some new employees our brand presentation, and what seems like days later, I’m being schooled on a client’s content pillars by those same people. And our…
…intersection of B2B and B2C buyer’s experiences, the company brands itself as an industrial consumer marketing firm, supporting hardworking brands that build the world. With a strong client base made…
…agency in 2004, she’s held many positions on her path to ownership, but her favorite job is still working with people – both Simantelites and clients alike. It’s what made…
…by meetings with Simantelites across service lines. In a jam-packed day, Henry learned about brand, content strategy, creative, account and project planning, media, marketing automation/dev and CX strategy. Speaking of…
…drove potential customers to visit Cat.com and learn more about the new line of Mini Excavators. We combined these videos with solid website content and easy navigation features to make…
…a comment with your feedback. Find us on iTunes Find us on Spotify Find us on Google Podcasts Can’t get enough? Subscribe to Simantel’s blog for even more thought-provoking content….
…grow. http://www.simantel.com/wp-content/uploads/2022/10/Marketing_Sweats_Podcast_Point_of_Pride_Narrative_Chris_MIX_REV.mp3 Read Full Transcript In this story you’ll hear Chris explain what it was like in the early years at the agency and how Jim Simantel’s leadership style and…
…Deal’s story is a little different than the rest. After taking a non-traditional career path and going back to school in his thirties, Clay graduated from Bradley with a passion…
…Caterpillar client asked us to create an interactive experience for participants at the CONEXPO tradeshow where they could check in to each station via QR codes. http://www.simantel.com/wp-content/uploads/2022/10/Marketing_Sweats_Point_of_Pride_Narrative_Alan_MIX.mp3 Read Full Transcript…
…she made did not have the desired outcome. https://www.simantel.com/wp-content/uploads/2022/10/Marketing_Sweats_Podcast_Point_of_Pride_Narrative_Gena_REVISED.mp3 Read Full Transcript Gena prides herself on being knowledgeable, being curious and being able to process (and retain) a lot of…
…taking the reins to set up and manage the newly acquired Cisco account. https://www.simantel.com/wp-content/uploads/2022/10/Marketing_Sweats_Podcast_Point_of_Pride_Narrative_Jane_MIX_REV.mp3 Read Full Transcript After taking some time to think it over, Jane realized she had what…
…why it’s no surprise that Jason quickly realized that work at Simantel means so much more than making data-driven decisions. Hear him detail how he experienced first-hand what it means…
…environment where everyone can be themselves as humans and we are respecting all perspectives. Which is why Megan is the perfect person to co-chair the committee. https://www.simantel.com/wp-content/uploads/2022/11/Marketing_Sweats_Podcast_Point_of_Pride_Narrative_Megan_MIX_REV.mp3 Read Full Transcript…
Associate HR Manager, Nick Knuffman-Brewer, is all about making HR a positive employee experience for Simantelites. After spending nearly 17 years in retail, the principles of customer service are ingrained…
…but her most profound moment was when she realized how much a project that Simantel worked on resonated with her daughter. https://www.simantel.com/wp-content/uploads/2022/11/Marketing_Sweats_Point_of_Pride_Narrative_Pam_REVISED.mp3 Read Full Transcript In her narrative, you’ll hear…
…recommendation to a client – and it proved to her that sometimes, real magic happens when you have the confidence to take a risk. https://www.simantel.com/wp-content/uploads/2022/11/Marketing_Sweats_Podcast_Point_of_Pride_Narrative_Sara_MIX.mp3 Read Full Transcript One of…
…working parents to ensure she was not only taking care of Simantel, but also taking care of herself and her family – all before work-life balance was even a thing….
At Simantel, we take pride in our strong female leadership. For Executive Strategy Director, Erin Bowald, working alongside the many dynamic women here has significantly influenced not only her career…
…that made her the perfect person to plan our 40(ish) anniversary celebration, Ish Fest, in the fall of 2022. https://www.simantel.com/wp-content/uploads/2022/11/Marketing_Sweats_Podcast_Point_of_Pride_Narrative_Alicia_MIX.mp3 Read Full Transcript In her story, you’ll hear Alicia’s telling…
…design, art direction, and copywriting, he also oversees our motion media department, UX strategy and design, and content production. Chris is most passionate about branding and tradeshows. He’s been working…
…months, the team produced an impressive array of content – from brand materials, blog posts and social media efforts to HR trainings, press releases and events. We launched a comprehensive…
…think! Give us a review or leave a comment with your feedback. Find us on iTunes Find us on Spotify Hungry for even more thought-provoking content? Subscribe to our blog….
…conversation. In fact, many B2B marketers have been working on redefining their strategy to be focused on first-party data collection for the better part of a decade. With continually evolving…
…desire more “precedented” experiences. Maybe it’s that as our tried and true methods of tracking seem to be getting slowly stripped away, we are all seeking more ways to tell…
…from robust workshop frameworks for journey mapping, empathy mapping and ideation, as well as tools and templates for research and modeling, content strategy and UX. Dan will also support a…
…our focus to lean more into the practices of futures thinking and foresight. We believe that futures thinking will be critical in powering clients in the next decade. In this…
…and that process is expected to have significant impacts to the forward looking timeline. While the court has scheduled a remedy hearing for early September to determine appropriate consequences for…
…terms of how it impacts your audience. For example, “This trend shows that customers are looking for quicker solutions, which means we need to focus on offering more instant support…
…together (creative, content, channel, data and tech) that makes it stronger. What we can do can scale to time, budget and volume. Become Rigidity in strategy will only leave you…
WHAT WE DO Bringing your ideas to life with creativity and expertise We help brands grow by focusing on what matters most: people. Through strategic thinking and creative storytelling, we…
…outcomes. Related Content: Simantel, The Agency of And: A Brand Position 40+ Years in the Making Exploring the Personal Touch of ‘And’ Through Our Marketing Sweats Podcast When we first…
…Lightning Experience display content properly when third-party cookies are blocked, your IT department must add *.salesforce-setup.com to the list of allowed domains. If your users have unrestricted access to the…
…for the research? Jason: Our first goal was to understand what truly motivates marketers. However, it quickly became clear that speaking only with our own clients, while valuable, would create…
…efficiency and inspiration, but never as a replacement for critical thinking, creativity or empathy. And to dig deeper into our POV, we’ve tapped three of our sharpest minds: Dan Eizans,…
…Data Customer behavior data can help drive understanding about what’s working and not working in the experiences that companies develop, promote and monetize. An example: Let’s say we’re working with…
…— email me Simantel’s latest news, content and updates. Yes No Get Started Discover More CX-Related Content Smaller Marketing Budget? Make Strategy Do More of the Work. When resources are…
…Podcast Reality When I was little, I wanted to be Rikki Lake. (Yes, really.) I loved the idea of asking people questions, learning about their lives and keeping the conversation…
…that lasts. Looking Ahead: What We’re Building in 2026 When we think about 2026, we see a year where possibility becomes practice. Building on our 2025 momentum, we’re taking the…
…been thinking about both the short- and long-term future of the company since the beginning of their partnership. Today, they are announcing a shared and collaborative decision about the next…